If you have pitched an idea to potential investors or collaborators, you know the value of short pitches. Here are 6 short formats to be ready with. The first 4 pitches ask for a meeting & the last 2 ask for a check.
1. Front of business card format (limit 9 words, 4 seconds): Dispense this super short description at networking events to quickly identify who to talk to (don’t waste time pitching a semiconductor idea to a Software VC). Use analogies if needed (e.g. we are yelp for local auto mechanics).
2. Back of business card (limit 25 words, 10 seconds): This pitch says ‘what you do’, ‘who you do it for’, and ‘your edge’, before the listener gets a chance to interrupt. It fits on the back of your business card (print it there once the line is perfected). Also, start all pitches & presentations with this line.
3. Elevator Pitch (limit 220 words, 2 minutes): Originally designed for chance meetings (e.g. VC on a elevator Continue reading