Start-ups creating a website or an app usually advertise online – with paid per click ads that pack a title, product’s value, & a call for action in a tiny box

Ads on billboards & TV can claim to create brand & desire. But these PPC ads are measured for sales dollars earned & visitors registered on the same day

Here is how you come up with a profitable PPC ad

Before start: Decide how far a visitor should click before he is a customer (e.g. register) & the economic value of a customer (e.g. $8/registered user)

A PPC ad is a set of 5 elements – all rocket science about PPC advertising is about find a set of 5 that rocks (makes more than it spends)
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